On October 29, 2016, China's first Annual Conference on Global Public Opinion Study was held in Guangdong University of Foreign Studies. At the conference, Global Tone Communication Technology (Beijing) Co., Ltd. (hereinafter referred to as “GTCOM”) and Guangdong University of Foreign Studies (GDUFS) jointly built the first  "Joint Laboratory of Big Data News and Global Public Opinion Monitoring and Release" in China. The two sides will carry out strategic cooperation in such fields as international news transmission theory and practice study, journalism personnel cultivation, government communication and crisis management, etc. And they will also strive to build the laboratory into a high-end think tank on public opinion monitoring and release and on policy-making consulting, with international influence.

Shi Youqi, Deputy Party Secretary of GDUFS and Wang Xiaodong, Assistant General Manager of GTCOM, as well as General Manager of Qingdao Big Data Base of GTCM completed the signing of agreement on behalf of each of the parties, which was witnessed by Party Secretary of GDUF, Sui Guangjun, CEO of GTCOM, Yu Yang, President of the Chinese Association for History of Journalism and Mass Communication (hereinafter referred to as CAHJC), as well as Executive Dean of Tsinghua School of Journalism and Communication, Chen Changfeng, Chairman of the Public Opinion Research Committee of CAHJC, Xie Yungeng, Dean of School of Journalism and Communication, GDUFS, Yang Kui and Professor of School of Journalism and Communication, Renmin University of China, Chen Lidan.

GTCOM and GDUFS signed an agreement to build "Joint Laboratory of Big Data News and Global Public Opinion Monitoring and Release"

Furthermore, Yu Yang, CEO of GTCOM, delivered a theme speech titled as "News Big data in the Era of Artificial Intelligence". He presented, from the perspective of artificial intelligence and big data, the huge volume of news big data and its specific portrait on the global Internet, mobile Internet, social media and new media; and introduced to the participating experts about the great value to be realized by the YeeSight cross-language big data analysis platform for the global public opinion study, by taking examples of distribution and trend analysis regarding natural disasters and violent terrorist attacks.

CEO of GTCOM Yu Yang is delivering a speech

First News Big Data Laboratory established, contributing to global public opinion research, practice and application in China

The two signing parties - one is GDUFS, having the university-level key research base of "Government Communications and Global Public Opinion Research Center"; the other is GTCOM, possessing the technologies of language capacity, big data analysis capacity and cognitive intelligence.

Both sides will carry out in-depth cooperation in research and practice regarding the fields of international news talents cultivation, government news release, public relations of government crisis and emergency management, as well as international communication of regions and cities images in the context of globalization and omnimedia.

Dean of School of Journalism and Communication, GDUFS, Professor Yang Kui says, "The establishment of the joint laboratory of news big data will help China’s news media industry to create the authoritative, comprehensive news database and to raise analysis ability, thus laying a solid foundation for our scientific research and practice on global public opinion study. At the same time, it's also a response to the call of the country. We hope that by building a new high-end think tank-type platform that combines omnimedia development, scientific research, talents cultivation and social service and integrates ‘politics, media, industry, teaching and research’, we can dock with China’s "Belt and Road" Initiative, realize the ideal of "showcasing Chinese Dream with local wisdom, watching the world's trend with a global vision", and push forward the academic reserach of China’s  international public opinion study and the rapid development of the cause of international public opion study in China. .

The scale of cross-language big data increase exponentially; analysis ability creates unlimited value for the press industry

The current media environment has changed a lot compared to that in the past. With the development of mobile Internet, media mediums are becoming more diversified. No matter from newspapers, television, web portal, or microblog, WeChat, Facebook, Twitter and other SNS, massive amounts of data can be generated.

While the quantity of cross-language big data is far beyond what we can cognize. It will cover the data from almost every country and region in the world and at different time period and relating to different people, events and items, and is growing exponentially. GTCOM will make more efforts to break down the data boundary, upgrade the means for data analysis capability aquisition, bringing strong big data analysis capability and unprecedented cognitive competence to each enterprise and even individuals.

This will bring immeasurable value to the journalism and communication industry of both China and even the world from the perspective of news producing, public opinion forecast and transmission and news broadcast effect assessment.

Enhance industry application both in depth and in width, and accelerate GTCOM’s layout of globalization in the field of big data

Since the launching of YeeSight, the world's first cross-language big data product on July 30, GTCOM has successively established "Chinese-Portuguese-English Machine Translation Joint Laboratory" with GDUFS and Macao Polytechnic Institute. At Computing Conference 2016, GTCOM signed strategic cooperation agreement with Ali Cloud, and the two sides will cooperate in MT, big data and AI.

With the maturing of the techniques of cognitive intelligence, the language ability, big data analysis ability and cognitive intelligence ability will lead the future strategic development of GTCOM. And GTCOM resolves to construct a full knowledge graph in such fields as governance, internet, news, sports, medical care, finance, etc. to eventually help Chinese government and enterprises go global and help the world to learn China better, with global enterprises introduced to China, thus expediting the true reliazaton of "unbounded" Internet.

At the conference

Demonstration Area for YeeSight Product